Π‘ΡΠ°ΡΡΡ Π²ΠΊΠ°Π·ΡΡ Π½Π° Π½Π΅ΠΎΠ±Ρ ΡΠ΄Π½ΡΡΡΡ Π·Π½Π°Π½Π½Ρ ΡΠΊ Π΄ΡΠ»ΠΎΠ²ΠΎΡ Π°Π½Π³Π»ΡΠΉΡΡΠΊΠΎΡ ΠΌΠΎΠ²ΠΈ Π΄Π»Ρ ΠΏΡΠΎΡΠ΅ΡΡΠΉΠ½ΠΎΠ³ΠΎ ΡΠΏΡΠ»ΠΊΡΠ²Π°Π½Π½Ρ,
ΡΠ°ΠΊ Ρ ΠΊΡΠ»ΡΡΡΡΠ½ΠΎ-ΠΎΠ±ΡΠΌΠΎΠ²Π»Π΅Π½ΠΈΡ ΠΎΡΠΎΠ±Π»ΠΈΠ²ΠΎΡΡΠ΅ΠΉ ΠΏΠΎΠ²Π΅Π΄ΡΠ½ΠΊΠΈ Π·Π°ΠΊΠΎΡΠ΄ΠΎΠ½Π½ΠΈΡ Π΄ΡΠ»ΠΎΠ²ΠΈΡ ΠΏΠ°ΡΡΠ½Π΅ΡΡΠ², ΡΠΎ Ρ Π·Π°ΠΏΠΎΡΡΠΊΠΎΡ
ΡΡΠΏΡΡΠ½ΠΎΡ ΡΠΏΡΠ²ΠΏΡΠ°ΡΡ. The article stresses the nessecity of knowledge both business English for professional communication
and acceptable in the target culture pecularities of foreign partnersβ behavior as a guarantee of success in
cooperation.
