ISSN 2663-1636 . , 2021, . 6(39) 230 Liudmyla Maliuta, Professor, Doctor in Economics (Doctor of Economic Sciences) Roman Sherstiuk, Doctor in Economics (Doctor of Economic Sciences) Halyna Ostrovska, Associate Professor, Ph.D in Economics (Candidate of Economic Sciences) Ternopil Ivan Pul'uj National Technical University, Ternopil, Ukraine Event Management in Tourism Industry In a knowledge-based economy, the most important issues of modernity areas development – event management become especially relevant. Current trends in the development of such socio-economic activity areas as event management is directly represented in the practice of event tourism, within which the creation, planning, conduction and event management. In order to manage a modern system of event tourism, event management is called to summarize the existing experience, give practical recommendations taking into account the specifics of various events, as well as improving this system of relations. Event management becomes an innovative tool for achieving the goals of the organization at its all operation stages. It is also worthily to note the importance of using event management technologies in the formation of a positive organization image, corporate culture and increase its competitiveness in the market. The article highlights the scientific approaches to the interpretation of the category "event management" according to certain criteria and characteristics. The author's definition of the categories essences "tourism industry" and "event management" is given. It is proved that event tourism is a fast-growing industry, which in recent years occupies a dominant position in the general classification of tourism. The potential of event management in the tourism industry is revealed. The system of organization and event-management carrying out in the world practice is investigated and recommendations concerning its application in Ukrainian realities are substantiated. The state of event management in Ukraine is analyzed and perspective directions of its development within the tourist business are outlined. The practical significance of the obtained results is manifested in their usefulness for optimizing the event managers’ work in the process of creating, planning, organizing and conducting events, as well as for improving and increasing the efficiency of existing technologies in the event organization field. In addition, they contribute to the clarification of "event management" concept in Ukrainian scientific community. Prospects for further research are to develop the basic processes of event management, which form its essence. event management, event technologies, tourism industry, development, event tourism, tourist product (Received) 26.04.2021 (Reviewed) 05.05.2021 (Approved) 31.05.2021 630.(075.8) JEL Classification: L83, M12 DOI: https://doi.org/10.32515/2663-1636.2021.6(39).230-238 . . , ., - . , . , . . , . . , . , . , . ’ « », . , , ( - : ; ; ; ; ) ( - : ; ; ’ ; ; - . - : ’ ; , ; ; ; ; ; , ). , , , , , , ___________ © . . , . . , 2021 ISSN 2663-1636 . , 2021, . 6(39) 231 . . , ., - . , . , . . , . . , . , . , . « », . , , ( - : ; , ; ; ) ( - : ; ; , - . - : ; , ; , ; , ; , ). , , , , , , . , , ’ , : , [7, . 142]. , , , . . . : . . [3], . . [4], . . , . . [5], . . [6], . . [7], . . , . . . - : . . , . . [1], . . , . . , . . , . . [2], . . [8], . . 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References 1. Bilishchuk, M. I., & Kalachova, I. V. (2021). Faktory zovnishnoho i vnutrishnoho seredovyshcha, yaki vplyvaiut na upravlinnia ekonomichnym rozvytkom turystychnoho klasteru [Factors of external and internal environment that affect the management of economic development of the tourism cluster]. Recreational and tourist potential of the regions of Ukraine: current status, problems and prospects for development: I Vseukrains'ka naukovo-praktychna internet-konferentsiia (30–31 bereznia 2017 r.) – All-Ukrainian scientific-practical Internet Conference ( . 55-58). Retrieved from https://turizmlirol.wordpress.com/2017/04/02/factors-of-external-and-internal-s/ [in Ukrainian]. 2. Keivan, O. I. (2012). Osoblyvosti vplyvu zovnishnoho seredovyshcha na efektyvnist funktsionuvannia turystychnoho pidpryiemstva [Features of the external environment on the efficiency of the tourist enterprise]. Modeliuvannia rehional'noi ekonomiky – Modeling of the regional economy. 1, 68–79 [in Ukrainian]. 3. King, O. D., & Krachilo, M. P. (2009). Menedzhment turyzmu [Tourism Management]. Kiev: Knowledge [in Ukrainian]. 4. Kudla, N. E. (2012). Menedzhment turystychnoho pidpryiemstva [Management of a tourist enterprise]. Kiev: Knowledge [in Ukrainian]. 5. Rivne, V. V., & Shishkova, N. S. (2019). Osoblyvosti upravlinnia personalom u turystychnii haluzi Ukrainy [Features of personnel management in the tourism industry of Ukraine]. Pryazovs'kyj ekonomichnyj visnyk – Priazovsky Economic Bulletin, Issue 3 (14), 222–229 [in Ukrainian]. 6. Saukh, I. V. (2017). Metodychnyi pidkhid do stratehichnoho analizu makroseredovyshcha turystychnykh pidpryiemstv [Methodical approach to the strategic analysis of the macroenvironment of tourist enterprises]. EUROPEAN COOPERATION, Vol. 5 (24), 30–39 [in Poland]. 7. Skrypnyk, L. V, & Kornilova, N. V. (2012). Udoskonalennia tekhnolohii upravlinnia turystychnym pidpryiemstvom (na prykladi turystychnykh kompanii Cherkashchyny) [Improving the technology of tourist enterprise management (on the example of tourist companies of Cherkasy region)]. BiznesInform – BusinessInform, 12, 142–144 [in Ukrainian]. 8. Tsvigun, T. V. (2020). Formuvannia osnovnykh faktoriv vnutrishnoho seredovyshcha orhanizatsii [Formation of the main factors of the internal environment of the organization]. Visnyk Khmel'nyts'koho natsional'noho universytetu – Bulletin of Khmelnytsky National University, 4, Vol. 1, 200–203 [in Ukrainian]. 9. Shapoval, V. M, Gerasimenko, T. V. (2016). Faktory ta pryntsypy pidvyshchennia efektyvnosti diialnosti pidpryiemstv turystychnoho kompleksu [Factors and principles of improving the efficiency of enterprises of the tourist complex]. Ekonomichnyj visnyk – Economic Bulletin, 3, 79–86 [in Ukrainian]. 10. Shpak, L. O. (2015). Analiz zovnishnoho seredovyshcha ta struktury turystychnorekreatsiinoho kompleksu Ukrainy [Analysis of the external environment and structure of the tourist and recreational complex of Ukraine]. Investytsii: praktyka ta dosvid – Investments: practice and experience, 24, 21–25 [in Ukrainian]. Vladimir Panchenko, Doctor in Economics (Doctor of Economics sciences) Central Ukrainian State Pedagogical University named after Vladimir Vynnychenko, Kropyvnytskyi, Ukraine Alexander Chernenko, PhD in Pedagogicals (Candidate of Pedagogical Sciences) Kirovograd Institute of Human Development, Kropyvnytskyi, Ukraine Organizational Aspects of Tourist Activity Management The article considers the features of organizational aspects of tourism management. The results of the survey of managers of tour operators are presented, on the basis of which the factors of external and internal environments of the organization are selected and classified. ISSN 2663-1636 . , 2021, . 6(39) 238 The purpose of the article is to clarify the essence of the function of tourism management "organization of tourism activities", as well as to identify and characterize the factors of the organizational environment of tourism enterprises. It is revealed that the tourist enterprise in the management activity, focuses on the factors of the internal environment (micro-level: goals and objectives; staff of the tourist enterprise; service technology; organizational structure; finance) and environmental factors (meso-level: competitors in the tourist services market).; controlling government agencies; public organizations and associations; clients; business partners. ; ecology and recreational resources; fashion, modern trends). The external environment provides tour operators with information on the dynamics of the market of tourist services, the conditions of legislative and economic regulation, the state of the environment, the existing transport infrastructure and more. The internal environment provides tour operators with information on: available staff; technologies for providing tourist and health services; management structures of the tourist enterprise; financial resources, all this helps to define goals and develop an effective strategy for tourism business. management, factor, organization, external environment, internal environment, tourist enterprise, tourism (Received) 14.05.2021 (Reviewed) 19.05.2021 (Approved) 31.05.2021 330.341.1:005.21 JELClassification: M13; M11 DOI: https://doi.org/10.32515/2663-1636.2021.6(39).238-246 . . , ., - . . . . , ., . . « », . , - , , - . , ’ . – . , , , . , , . , - , , - , , , . . , ., - . . . , ., . . « », . , - , , - . , . - . , , , . , , . , - , , - , , , ___________ © . . , . . , 2021