ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 255 . 005.5 JEL Classification: C83, D04, D85, G14, M15, 30 DOI: https://doi.org/10.32515/2663-1636.2019.3(36).255-264 . . , ., - . . . , . . . , . « », . , - ’ . . (KeyPerformanceIndicators – ) , : , , , . , - . , . , . - , KPI, , . . , ., - . . . , . . . , . « », . , - . . (Key Performance Indicators – ) , : , , , . , - . , . , . - , KPI, , . - . , , , . , . - . . , . ___________ © . . , . . , . . , 2019 ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 256 . , . [12], . [6], . [1], . [7], . [4] . . [9], . [13], . [11] - . C. [15], . [8], . [10], . [3], . [5] . - . . – - , , . : - , , . - , , , . ’ , . - ( ). , , . , , , , . , . , , , ( , , ) . - , , . , , , - , . , . . , . , , , . , . [1; 6; 12]: - ; - ; - , ’ ; ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 257 - , ; - , ; - , , , , . . - , , . (KPI) - . - , - - . , , . ’ - . , , . . ’ , KPI . , , . (KPI) - , , . , KPI. ( .1). 1 – - / - . , , – , . , . - . . : 4; 7; 11 . ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 258 - , , . , . - . ' . . , : [9; 16; 15]: 1. . - , , , . 2. . – , . , . 3. CPA. ( ) . ( ) (CPL). 4. ROI. ( ) – . , . 5. ROAS. ROAS ( ) . . , ' . : , , , , , (CTR). , . 1. . – - - . , , . 2. . . - IP- , . ’ , . 3. . , , , , . , , , . : , . 4. . , , . , . , , . KPI , ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 259 ’ . 5. ." " , - , , . , , , / . 6. . – , . KPI, - . , : , . 7. CTR. (CTR), , , , AdWords . , , . , , . - . KPI, , , . : 1. . ( " ") . , . , - KPI. " " , . 2. . , , . , - , . RSS . 3. . . . « » , . , . 4. / / / / . ( , , ), . , ’ , . KPI . . . ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 260 , - , KPI . : - , , , , (CTR) , , . B2B, - , , . , KPI, . , . ' . ' , . . . – - , ’ , , , . , 3; 19 . . . ( , ), , . , , . 2. 2 – Brandwatch , . , . Hootsuite . . Talkwalker , . , , . - , $ 100 +. : 14; 17; 20 . : Twitter, Facebook, Google+, Instagram, YouTube LinkedIn. FourSquare, Pinterest, StumbleUpon, Vimeo , . . , ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 261 , , . , . , . , . , SMM, , , , . , . - , , , , , , , , , , , , . : - , , , . ’ , . , . , . - , - - . , KPI. : , , , . , . KPI . , . . , . , . , . , SMM, , , . - . ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 262 1. . . - . . . . 2014. 3. . 62-65. 2. . . . . 2014. 1. . 10- 14. 3. . , / . . . . ; , . - . . . . ., 2010. 360 . 4. . . - . : . 2013. 9. URL: http://nbuv.gov.ua/UJRN/Duur_2013_9_3. ( 12.11.2019). 5. . . . ' . . : . 2012. . 15, 1-2. . 53-59. 6. . . - ’ . . . 2013. . 39, . 1. . 96-101. 7. , . . . : : 2- . : « », 2015. . 1. . 166–170. 8. . . PR- : [Diagnosis and modeling of PR-processes: monograph] / . . . : . , 2012. 159 9. : / . . . ., . . . : . , 2010. 252 . 10. . . . . 2011. 5. . 154–160. 11. . . . . 2008. 2(18). . 397–399. 12. . ., . ., . . - - . . 2013. 3. . 319-326 URL: http://nbuv.gov.ua/UJRN/sre_2013_3_70.( 05.11.2019). 13. . . : [ ]. : « », 2011. 344 . 14. Brandwatch. URL: https://www.brandwatch.com/ ( 19.11.2019). 15. Charu C. Social network data analytics. Springer Science & Business Media, 2012. 486 p 16. Colin M., Galindo R., Hernández O. Information and Communication Technology as a Key Strategy for Efficient Supply Chain Management in Manufacturing SMEs. Procedia Computer Science, 55 (3rd International Conference on Information Technology and Quantitative Management, ITQM 2015). 2015. P. 833-842. doi:10.1016/j.procs.2015.07.152 17. Hootsuite. URL: https://hootsuite.com/ ( 19.11.2019). 18. Liang, Y. Guo. Local Oriented Efficient Detection of Overlapping Communities in Large Network. International Conference on Cyber-Enabled Distributed Computing and Knowledge Discover. 2012. P. 31-38 19. Luki J. The Impact of Information and Communication Technology on Decision Making Process in the Big Data Era. Megatrend Review. 2014. 11(2). P. 221-233. 20. Talkwalker. URL: https://www.talkwalker.com/ ( 19.11.2019). References 1. Varenko, V.M. (2014). Informatsiino-analitychni tekhnolohii pryiniattia efektyvnykh upravlinskykh rishen [Information analytics techniques of taking effective managerial decisions]. Bibliotekoznavstvo. Dokumentoznavstvo. Informolohiia – LibraryScience. Documentaryscience. Informology, 3, 62-65 [in Ukrainian]. 2. Hruzina, I.A. (2014). Sotsialne zhyttia suspilstva v umovakh informatyzatsii [Social life of society in the conditions of informatization]. Menedzher – Manager, 1, 10-14 [in Ukrainian]. 3. Gorovoy, V., & Dubrovin, L.A. (2010). Sotsialni informatsiyni komunikatsiyi, yikh Napovnennya y resurs [Social information communication, their content and resource]. Kiev: NAS of Ukraine, Nat. b-ka Ukraine. Vernadsky, V.I. [in Ukrainian]. ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 263 4. Diehtiar, O.A. (2013). Informatsiino-komunikatyvna diialnist v derzhavnomu upravlinni yak instrument intensyfikatsii sotsialnoho partnerstva [Information and communication activities in public administration as a tool to intensify the social partnership]. Derzhavne upravlinnia: udoskonalennia ta rozvytok – Public Administration: Improvement and Development, 9. Retrieved from http://nbuv.gov.ua/UJRN/ Duur_2013_9_3 [in Ukrainian]. 5. Danko, Yu.A. (2012). Fenomen sotsialnykh merezh u konteksti stanovlennia i rozvytku merezhevoho suspilstva [The phenomenon of social networks in the context of the formation and development of a network society]. Visnyk Mizhnarodnoho slovianskoho universytetu: Sotsiolohichni nauky – Bulletin of the International Slavic University: Sociological Sciences, Vol. 15, 1-2, 53-59 [in Ukrainian]. 6. Yershova, N.Yu. (2013). Informatsiino-komunikatsiine zabezpechennia pryiniattia upravlinskykh rishen ekonomichnymy sub’iektamy [ICT support for the adoption of managerial decisions of economic agents]. Naukovyi visnyk Uzhhorodskoho universytetu. Ekonomika– Uzhgorod University Scientific Bulletin. Economy, 39, Vol. 1, 96-101 [in Ukrainian]. 7. Zaitseva, N.V. (2015). Orhanizatsiia komunikatsii v upravlinskii diialnosti na osnovi suchasnykh informatsiinykh tekhnolohii [The organization of communication in management based on modern information technologies]. Teoretychni i praktychniaspektyekonomiky ta intelektualnoivlasnosti: zbirnyknaukovykhprats - Theoretical and Practical Aspects of Economics and Intellectual Property.Mariupol: DVNZ «PDTU», Vol. 1, 166–170 [in Ukrainian]. 8. Kurban, O.V. (2012). Diahnostyka ta modeliuvannia PR-protsesiv [Diagnosis and modeling of PR- processes.Kyiv :Ukr. konfederatsiia zhurnalistiv [in Ukrainian]. 9. Lepeiko, T.I (Eds.). (2010). Conceptual foundations of management in information economy. Kharkiv :Vyd. KhNEU [in Ukrainian]. 10. Lobovikova, O.O. (2011). Sotsialni merezhi yak fenomen informatsiinoho suspilstva [Social networks as a phenomenon of information society]. Visnyk Lvivskoho universytetu. Seriia sotsiolohichna – Bulletin of the University of Lviv. The series is sociological, 5, 154–160 [in Ukrainian]. 11. Cherniavska, I.V. (2008). Doslidzhennia efektyvnosti vykorystannia informatsiinykh resursiv promyslovoho pidpryiemstva [Research of efficiency of use of information resources of the industrial enterprise]. Ekonomichnyi analiz – Economic analysis,2(18), 397–399. [in Ukrainian]. 12. Shershnova, H.V., Ilienko, Yu.I., & Olifirova, Yu.O. (2013). Orhanizatsiino-ekonomichni aspekty vprovadzhennia katehoriinoho menedzhmentu ta yoho informatsiino-komunikatsiina pidtrymka [Organizational and economic aspects of implementation of categorical management and its information and communication support]. Stalyi rozvytok ekonomiky – Sustainable economic development, 3, 319- 326. Retrieved from http://nbuv.gov.ua/UJRN/sre_2013_3_70 [in Ukrainian]. 13. Shpak, N.O. (2011). Osnovy komunikatsiynoho menedzhmentu promyslovykh predpryyatyy [Fundamentals of communication management industry]. Lviv: Vydavnytstvo natsionalnoho universytetu «Lvivska politekhnika» [in Ukrainian]. 14. Colin, M., Galindo, R., & Hernández, O. (2015). Information and Communication Technology as a Key Strategy for Efficient Supply Chain Management in Manufacturing SMEs. Proceedings from Information Technology and Quantitative Management, ITQM’15: 3rd International Conference (pp. 833-842). [in English] 15. Luki , J. (2014). The Impact of Information and Communication Technology on Decision Making Process in the Big Data Era. Megatrend Review, 11(2), 221-233. [in English] 16. Charu C. (2012.) Social network data analytics . Springer Science & Business Media, 486 p[in English] 17. S. Liang, Y. Guo. (2012). Local Oriented Efficient Detection of Overlapping Communities in Large Network. International Conference on Cyber-Enabled Distributed Computing and Knowledge Discover. 31-38 [in English] 18. Ofitsiinyi sait monitorynhovoi systemy «Brandwatch» [The official site of the monitoring system «Brandwatch»].www.brandwatch.com. Retrieved from https://www.brandwatch.com/ 19. Ofitsiinyi sait monitorynhovoi systemy «Talkwalker» [The official site of the monitoring system «Talkwalker»].www.talkwalker.com. Retrieved from https://www.talkwalker.com/ 20. Ofitsiinyi sait monitorynhovoi systemy «Hootsuite» [The official site of the monitoring system «Hootsuite»]. hootsuite.com. Retrieved from https://hootsuite.com/ Gonchar Victoriya, Professor, Doctor of Economic Sciences Bogachov Oleksii, PhD student Onofriichuk Oleh,PhD student Pryazovskyi State Technical University, Mariupol, Ukraine Information and Communication Systems for Maintaining of Management Decisions ISSN 2663-1636 ( ) ISSN 2663-1644 (o) . , 2019, . 3(36) 264 The management information system evaluates, analyzes and describes the enterprises data that provide meaningful and useful information on the basis of which management can make strategic decisions to ensure future competitiveness growth. The primary goal of a management information system is to communicate with all subsystems in an organization in the way that management can make an informative decision based on an integrated perspective through the implementation of information and communication technologies (ICT). Such technologies are expected to improve information sharing, resource allocation, communication and collaboration not only among enterprises services but also to improve the external communication system. Taken into consideration the multidimensionality of system managers, it is necessary to ensure the flow of information across different subsystems, avoiding redundancy and duplicity of data. For the analysis efficiency of the received information, the principles on which the subsystem should be built are represented. The basis of modern information support is web analytics, web control and web page tracking. Each organizational structure of an enterprise must individually define its own personal goals so that they can maximize the use of KPIs. These goals are divided into four main areas: branding, management, sales, and engagement. The main and secondary indicators that monitor the ICT system are identified. The practice of doing business proves that one of the promising areas of research is the analysis of social networks. Obtained information contributes to the implementation of additional programs for the enterprise development, taking into account the peculiarities of all process participants. The community on the social network meets the criteria for the existence of tightly connected groups of nodes, which allows evaluating the interests of employees of the enterprise. Social network monitoring tools are recommended that allow you to manage your social platform profiles. For business, advancements in ICT have led to new opportunities and improved decision-making. information and communication technologies, KPI, social networks, monitoring tools (Received) 11.11.2019 (Reviewed) 26.11.2019 (Approved) 23.12.2019 330.131.7:628.5 JEL Classification: D81 DOI: https://doi.org/10.32515/2663-1636.2019.3(36).264-273 . . , ., - . . . , ., . . , . , . , , . , , . , . , , , , . . , ., - . . . , ., . . , . , ___________ © . . , . . , 2019