Lysenko, A.Лисенко, А. М.2022-06-172022-06-172021Lysenko, Alla Management of economic potential of agribusiness entities / Alla Lysenko // Modern management: theories, concepts, implementation : Monograph. – Opole : The Academy of Management and Administration in Opole, 2021. – p. 93-104. – (Управління економічним потенціалом суб’єктів господарювання сфери агробізнесу).https://dspace.kntu.kr.ua/handle/123456789/12064The author systematizes the components that form a comprehensive approach to understanding economic potential, developed organizational and methodological support of economic potential of management system, studied the features of agribusiness, which have an impact on the formation of economic potential and its management. The purpose of the study is to streamline the theoretical and methodological approaches in managing the economic potential of agribusiness, taking into account the practical aspects of business entities. The streamlining of theoretical and methodological approaches made it possible to draw a conclusion about the close relationship between subject and object of the management system of economic potential in view of the goal, list of tasks, effectiveness and taking into account the combined of internals and externals of factors within of the system of general laws, principles, functions, methods of management. According to the author, a comprehensive approach to understanding the economic potential is provided by a combination of resource-production, marketing approach and development strategy. It is established that in the field of agribusiness economic potential is formed by the resources and opportunities available to producers of agricultural products, products of its industrial processing, as well as means and objects of labor for agribusiness, the accompanying scientific institutions, the use of which is aimed at maximizing production efficiency and maximum supply of consumer demand for food products. With this in mind, the basic approaches in management aimed at ensuring effective decision-making on the use of labor resources, tools and objects of labor, allowed to develop a model for managing the economic potential of agribusiness in conditions of limited of resources.uk-UAeconomic potentialmanagementbusiness entityagribusinessекономічний потенціалуправлінняагробізнессуб’єкти господарюванняBook chapter