Π¦Π΅Π½Ρ‚Ρ€Π°Π»ΡŒΠ½ΠΎΡƒΠΊΡ€Π°Ρ—Π½ΡΡŒΠΊΠΈΠΉ Π½Π°ΡƒΠΊΠΎΠ²ΠΈΠΉ вісник. Π•ΠΊΠΎΠ½ΠΎΠΌΡ–Ρ‡Π½Ρ– Π½Π°ΡƒΠΊΠΈ. Випуск 3. - 2019

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    Управління формуванням Ρ– Π΅Ρ„Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΈΠΌ використанням ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†Ρ–Π°Π»Ρƒ Π² ΡƒΠΌΠΎΠ²Π°Ρ… нСвизначСності
    (ЦНВУ, 2019) Π¨Π°Ρ€ΠΊΠΎ, М. Π’.; Π’ΠΈΡˆΠ½Π΅Π²ΡΡŒΠΊΠ°, Н. О.; ΠšΠΎΠ²Π΅Ρ€Π³Π°, А. Π’.; Π’ΠΈΡˆΠ½Π΅Π²ΡΠΊΠ°Ρ, Н. А.; Sharko, M.; Vishnevskaya, N.; Koverga, A.
    Π’ΠΈΠ·Π½Π°Ρ‡Π΅Π½ΠΎ ΡΡƒΡ‚Π½Ρ–ΡΡ‚ΡŒ ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†Ρ–Π°Π»Ρƒ як Π΅ΠΊΠΎΠ½ΠΎΠΌΡ–Ρ‡Π½ΠΎΡ— ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€Ρ–Ρ—. Розглянуто Π²Π°Ρ€Ρ–Π°Π½Ρ‚ΠΈ Ρ„ΠΎΡ€ΠΌΡƒΠ»ΡŽΠ²Π°Π½ΡŒ, Ρ„Π°ΠΊΡ‚ΠΎΡ€ΠΈ створСння Ρ– структура формування ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†Ρ–Π°Π»Ρƒ. ДослідТСнні Ρ‚Π΅ΠΎΡ€Π΅Ρ‚ΠΈΡ‡Π½Ρ– ΠΏΡ–Π΄Ρ…ΠΎΠ΄ΠΈ Π΄ΠΎ управління формуванням Ρ– Π΅Ρ„Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΈΠΌ використанням ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†Ρ–Π°Π»Ρƒ Π² ΡƒΠΌΠΎΠ²Π°Ρ… нСвизначСності. Π—Π°ΠΏΡ€ΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ структурно-Π»ΠΎΠ³Ρ–Ρ‡Π½Ρ– схСми стратСгічних Ρ– ΠΎΠΏΠ΅Ρ€Π°Ρ‚ΠΈΠ²Π½ΠΈΡ… Π΄Ρ–ΠΉ, ΠΎΡ€Π³Π°Π½Ρ–Π·Π°Ρ†Ρ–ΠΉΠ½ΠΎ-Π΅ΠΊΠΎΠ½ΠΎΠΌΡ–Ρ‡Π½ΠΈΡ… складових, ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†Ρ–ΠΉ Ρ– особливостСй забСзпСчСння ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†Ρ–Π°Π»Ρƒ. Надана класифікація Π½Π΅ΠΎΠ±Ρ…Ρ–Π΄Π½ΠΈΡ… характСристик суб’єктів ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΎΡ— Π΄Ρ–ΡΠ»ΡŒΠ½ΠΎΡΡ‚Ρ–, здатності ΠΊΠΎΡ‚Ρ€ΠΈΡ… ΡΠΊΠ»Π°Π΄Π°ΡŽΡ‚ΡŒ основу ΠΏΡ–Π΄ΠΏΡ€ΠΈΡ”ΠΌΠ½ΠΈΡ†ΡŒΠΊΠΈΠΉ ΠΏΠΎΡ‚Π΅Π½Ρ†Ρ–Π°Π»Ρƒ. ΠžΠΏΡ€Π΅Π΄Π΅Π»Π΅Π½Π° ΡΡƒΡ‰Π½ΠΎΡΡ‚ΡŒ ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»ΡŒΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π° ΠΊΠ°ΠΊ экономичСской ΠΊΠ°Ρ‚Π΅Π³ΠΎΡ€ΠΈΠΈ. РассмотрСны Π²Π°Ρ€ΠΈΠ°Π½Ρ‚Ρ‹ Ρ„ΠΎΡ€ΠΌΡƒΠ»ΠΈΡ€ΠΎΠ²ΠΎΠΊ, Ρ„Π°ΠΊΡ‚ΠΎΡ€Ρ‹ создания ΠΈ структура формирования ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»ΡŒΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π°. Π˜ΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½Ρ‹ тСорСтичСскиС ΠΏΠΎΠ΄Ρ…ΠΎΠ΄Ρ‹ ΠΊ ΡƒΠΏΡ€Π°Π²Π»Π΅Π½ΠΈΡŽ Ρ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΠΈ эффСктивным использованиСм ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»ΡŒΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π° Π² условиях нСопрСдСлСнности. ΠŸΡ€Π΅Π΄Π»ΠΎΠΆΠ΅Π½Ρ‹ структурно-логичСскиС схСмы стратСгичСских ΠΈ ΠΎΠΏΠ΅Ρ€Π°Ρ‚ΠΈΠ²Π½Ρ‹Ρ… дСйствий, ΠΎΡ€Π³Π°Π½ΠΈΠ·Π°Ρ†ΠΈΠΎΠ½Π½ΠΎ-экономичСских ΡΠΎΡΡ‚Π°Π²Π»ΡΡŽΡ‰ΠΈΡ…, ΠΌΠΎΡ‚ΠΈΠ²Π°Ρ†ΠΈΠΉ ΠΈ особСнностСй обСспСчСния ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»ΡŒΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π°. ΠŸΡ€Π΅Π΄ΡΡ‚Π°Π²Π»Π΅Π½Π° классификация Π½Π΅ΠΎΠ±Ρ…ΠΎΠ΄ΠΈΠΌΡ‹Ρ… характСристик ΡΡƒΠ±ΡŠΠ΅ΠΊΡ‚ΠΎΠ² ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»ΡŒΡΠΊΠΎΠΉ Π΄Π΅ΡΡ‚Π΅Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ, способности ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Ρ… ΡΠΎΡΡ‚Π°Π²Π»ΡΡŽΡ‚ основу ΠΏΡ€Π΅Π΄ΠΏΡ€ΠΈΠ½ΠΈΠΌΠ°Ρ‚Π΅Π»ΡŒΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π°. Activation of entrepreneurial activity in conditions of uncertainty and unpredictability of environmental influences and complication of processes of interaction of market participants against the background of economic downturn of economic activity is observed. Entrepreneurial potential is a fundamentally new category in the labor economy. This is due to the fact that the behavior of the company until the next time was not the subject of labor economy. The purpose of the paper is to investigate the theoretical approaches to managing the formation and efficient use of entrepreneurial potential in uncertainty. Classification of the necessary characteristics of the business entities whose abilities form the basis of the entrepreneurial potential provided in the research results. Theoretical approaches to managing the formation and effective utilization of entrepreneurial potential under uncertainty have been investigated. Entrepreneurship is an integration definition that aims to generate profit in the face of risk through the organization of factors of production, new technological methods and the selection of the most productive resources to create new goods. The need for clear structuring and synchronization of the components of effective management of entrepreneurial potential, necessary to ensure compliance with the goals and objectives of entrepreneurship, established. The structure and factors of formation of entrepreneurial potential that determine the detailed expression of its essence are developed. Structural and logical schemes of strategic and operational actions, organizational and economic components, motivations and peculiarities of providing entrepreneurial potential are proposed. When used rationally, they provide the basis for tools for managing entrepreneurial potential, economic behavior and organization of the business environment.