Π¦Π΅Π½ΡΡΠ°Π»ΡΠ½ΠΎΡΠΊΡΠ°ΡΠ½ΡΡΠΊΠΈΠΉ Π½Π°ΡΠΊΠΎΠ²ΠΈΠΉ Π²ΡΡΠ½ΠΈΠΊ. ΠΠΊΠΎΠ½ΠΎΠΌΡΡΠ½Ρ Π½Π°ΡΠΊΠΈ. ΠΠΈΠΏΡΡΠΊ 3. - 2019
Permanent URI for this collectionhttps://dspace.kntu.kr.ua/handle/123456789/9609
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Item type:Item, Π£ΠΏΡΠ°Π²Π»ΡΠ½Π½Ρ ΡΠΎΡΠΌΡΠ²Π°Π½Π½ΡΠΌ Ρ Π΅ΡΠ΅ΠΊΡΠΈΠ²Π½ΠΈΠΌ Π²ΠΈΠΊΠΎΡΠΈΡΡΠ°Π½Π½ΡΠΌ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΡΠ°Π»Ρ Π² ΡΠΌΠΎΠ²Π°Ρ Π½Π΅Π²ΠΈΠ·Π½Π°ΡΠ΅Π½ΠΎΡΡΡ(Π¦ΠΠ’Π£, 2019) Π¨Π°ΡΠΊΠΎ, Π. Π.; ΠΠΈΡΠ½Π΅Π²ΡΡΠΊΠ°, Π. Π.; ΠΠΎΠ²Π΅ΡΠ³Π°, Π. Π.; ΠΠΈΡΠ½Π΅Π²ΡΠΊΠ°Ρ, Π. Π.; Sharko, M.; Vishnevskaya, N.; Koverga, A.ΠΠΈΠ·Π½Π°ΡΠ΅Π½ΠΎ ΡΡΡΠ½ΡΡΡΡ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΡΠ°Π»Ρ ΡΠΊ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ ΠΊΠ°ΡΠ΅Π³ΠΎΡΡΡ. Π ΠΎΠ·Π³Π»ΡΠ½ΡΡΠΎ Π²Π°ΡΡΠ°Π½ΡΠΈ ΡΠΎΡΠΌΡΠ»ΡΠ²Π°Π½Ρ, ΡΠ°ΠΊΡΠΎΡΠΈ ΡΡΠ²ΠΎΡΠ΅Π½Π½Ρ Ρ ΡΡΡΡΠΊΡΡΡΠ° ΡΠΎΡΠΌΡΠ²Π°Π½Π½Ρ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΡΠ°Π»Ρ. ΠΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½Π½Ρ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ½Ρ ΠΏΡΠ΄Ρ ΠΎΠ΄ΠΈ Π΄ΠΎ ΡΠΏΡΠ°Π²Π»ΡΠ½Π½Ρ ΡΠΎΡΠΌΡΠ²Π°Π½Π½ΡΠΌ Ρ Π΅ΡΠ΅ΠΊΡΠΈΠ²Π½ΠΈΠΌ Π²ΠΈΠΊΠΎΡΠΈΡΡΠ°Π½Π½ΡΠΌ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΡΠ°Π»Ρ Π² ΡΠΌΠΎΠ²Π°Ρ Π½Π΅Π²ΠΈΠ·Π½Π°ΡΠ΅Π½ΠΎΡΡΡ. ΠΠ°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ ΡΡΡΡΠΊΡΡΡΠ½ΠΎ-Π»ΠΎΠ³ΡΡΠ½Ρ ΡΡ Π΅ΠΌΠΈ ΡΡΡΠ°ΡΠ΅Π³ΡΡΠ½ΠΈΡ Ρ ΠΎΠΏΠ΅ΡΠ°ΡΠΈΠ²Π½ΠΈΡ Π΄ΡΠΉ, ΠΎΡΠ³Π°Π½ΡΠ·Π°ΡΡΠΉΠ½ΠΎ-Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΈΡ ΡΠΊΠ»Π°Π΄ΠΎΠ²ΠΈΡ , ΠΌΠΎΡΠΈΠ²Π°ΡΡΠΉ Ρ ΠΎΡΠΎΠ±Π»ΠΈΠ²ΠΎΡΡΠ΅ΠΉ Π·Π°Π±Π΅Π·ΠΏΠ΅ΡΠ΅Π½Π½Ρ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΡΠ°Π»Ρ. ΠΠ°Π΄Π°Π½Π° ΠΊΠ»Π°ΡΠΈΡΡΠΊΠ°ΡΡΡ Π½Π΅ΠΎΠ±Ρ ΡΠ΄Π½ΠΈΡ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ ΡΡΠ±βΡΠΊΡΡΠ² ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΎΡ Π΄ΡΡΠ»ΡΠ½ΠΎΡΡΡ, Π·Π΄Π°ΡΠ½ΠΎΡΡΡ ΠΊΠΎΡΡΠΈΡ ΡΠΊΠ»Π°Π΄Π°ΡΡΡ ΠΎΡΠ½ΠΎΠ²Ρ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΠ½ΠΈΡΡΠΊΠΈΠΉ ΠΏΠΎΡΠ΅Π½ΡΡΠ°Π»Ρ. ΠΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π° ΡΡΡΠ½ΠΎΡΡΡ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π»Π° ΠΊΠ°ΠΊ ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΎΠΉ ΠΊΠ°ΡΠ΅Π³ΠΎΡΠΈΠΈ. Π Π°ΡΡΠΌΠΎΡΡΠ΅Π½Ρ Π²Π°ΡΠΈΠ°Π½ΡΡ ΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²ΠΎΠΊ, ΡΠ°ΠΊΡΠΎΡΡ ΡΠΎΠ·Π΄Π°Π½ΠΈΡ ΠΈ ΡΡΡΡΠΊΡΡΡΠ° ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π»Π°. ΠΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½Ρ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΠΏΠΎΠ΄Ρ ΠΎΠ΄Ρ ΠΊ ΡΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΠΈ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΡΠΌ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ΠΌ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π»Π° Π² ΡΡΠ»ΠΎΠ²ΠΈΡΡ Π½Π΅ΠΎΠΏΡΠ΅Π΄Π΅Π»Π΅Π½Π½ΠΎΡΡΠΈ. ΠΡΠ΅Π΄Π»ΠΎΠΆΠ΅Π½Ρ ΡΡΡΡΠΊΡΡΡΠ½ΠΎ-Π»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΈΠ΅ ΡΡ Π΅ΠΌΡ ΡΡΡΠ°ΡΠ΅Π³ΠΈΡΠ΅ΡΠΊΠΈΡ ΠΈ ΠΎΠΏΠ΅ΡΠ°ΡΠΈΠ²Π½ΡΡ Π΄Π΅ΠΉΡΡΠ²ΠΈΠΉ, ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΎΠ½Π½ΠΎ-ΡΠΊΠΎΠ½ΠΎΠΌΠΈΡΠ΅ΡΠΊΠΈΡ ΡΠΎΡΡΠ°Π²Π»ΡΡΡΠΈΡ , ΠΌΠΎΡΠΈΠ²Π°ΡΠΈΠΉ ΠΈ ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΡ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π»Π°. ΠΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½Π° ΠΊΠ»Π°ΡΡΠΈΡΠΈΠΊΠ°ΡΠΈΡ Π½Π΅ΠΎΠ±Ρ ΠΎΠ΄ΠΈΠΌΡΡ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊ ΡΡΠ±ΡΠ΅ΠΊΡΠΎΠ² ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ, ΡΠΏΠΎΡΠΎΠ±Π½ΠΎΡΡΠΈ ΠΊΠΎΡΠΎΡΡΡ ΡΠΎΡΡΠ°Π²Π»ΡΡΡ ΠΎΡΠ½ΠΎΠ²Ρ ΠΏΡΠ΅Π΄ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΠ΅Π»ΡΡΠΊΠΎΠ³ΠΎ ΠΏΠΎΡΠ΅Π½ΡΠΈΠ°Π»Π°. Activation of entrepreneurial activity in conditions of uncertainty and unpredictability of environmental influences and complication of processes of interaction of market participants against the background of economic downturn of economic activity is observed. Entrepreneurial potential is a fundamentally new category in the labor economy. This is due to the fact that the behavior of the company until the next time was not the subject of labor economy. The purpose of the paper is to investigate the theoretical approaches to managing the formation and efficient use of entrepreneurial potential in uncertainty. Classification of the necessary characteristics of the business entities whose abilities form the basis of the entrepreneurial potential provided in the research results. Theoretical approaches to managing the formation and effective utilization of entrepreneurial potential under uncertainty have been investigated. Entrepreneurship is an integration definition that aims to generate profit in the face of risk through the organization of factors of production, new technological methods and the selection of the most productive resources to create new goods. The need for clear structuring and synchronization of the components of effective management of entrepreneurial potential, necessary to ensure compliance with the goals and objectives of entrepreneurship, established. The structure and factors of formation of entrepreneurial potential that determine the detailed expression of its essence are developed. Structural and logical schemes of strategic and operational actions, organizational and economic components, motivations and peculiarities of providing entrepreneurial potential are proposed. When used rationally, they provide the basis for tools for managing entrepreneurial potential, economic behavior and organization of the business environment.