Event-менеджмент в індустрії туризму
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Date
2021
Authors
Малюта, Л. Я.
Шерстюк, Р. П.
Островська, Г. Й.
Maliuta, L.
Sherstiuk, R.
Ostrovska, H.
Journal Title
Journal ISSN
Volume Title
Publisher
ЦНТУ
Abstract
Стаття присвячена з’ясуванню сучасних тенденцій розвитку event-менеджменту. Висвітлено
наукові підходи до тлумачення поняття «event-менеджмент» за певними критеріями та ознаками. Дано
авторське визначення сутності категорій «індустрія туризму» та «event-менеджмент». Розкрито
потенціал event-менеджменту в індустрії туризму. Досліджено систему організації та проведення event-
менеджменту в світовій практиці і обґрунтовано рекомендації щодо її застосування в українських
реаліях. Проаналізовано стан event-менеджменту в Україні та окреслено перспективні напрями його
розвитку в межах туристичного бізнесу. In a knowledge-based economy, the most important issues of modernity areas development – event
management become especially relevant. Current trends in the development of such socio-economic activity
areas as event management is directly represented in the practice of event tourism, within which the creation,
planning, conduction and event management. In order to manage a modern system of event tourism, event
management is called to summarize the existing experience, give practical recommendations taking into account
the specifics of various events, as well as improving this system of relations. Event management becomes an
innovative tool for achieving the goals of the organization at its all operation stages. It is also worthily to note
the importance of using event management technologies in the formation of a positive organization image,
corporate culture and increase its competitiveness in the market.
The article highlights the scientific approaches to the interpretation of the category "event management"
according to certain criteria and characteristics. The author's definition of the categories essences "tourism
industry" and "event management" is given. It is proved that event tourism is a fast-growing industry, which in
recent years occupies a dominant position in the general classification of tourism. The potential of event
management in the tourism industry is revealed. The system of organization and event-management carrying out
in the world practice is investigated and recommendations concerning its application in Ukrainian realities are
substantiated. The state of event management in Ukraine is analyzed and perspective directions of its
development within the tourist business are outlined.
The practical significance of the obtained results is manifested in their usefulness for optimizing the
event managers’ work in the process of creating, planning, organizing and conducting events, as well as for
improving and increasing the efficiency of existing technologies in the event organization field. In addition, they
contribute to the clarification of "event management" concept in Ukrainian scientific community. Prospects for
further research are to develop the basic processes of event management, which form its essence.
Description
Keywords
event-менеджмент, event-технології, індустрія туризму, розвиток, event-туризм, туристичний продукт, event, event management, event technologies, tourism industry, development, event tourism, tourist product
Citation
Малюта, Л. Я. Event-менеджмент в індустрії туризму / Л. Я. Малюта, Р. П. Шерстюк, Г. Й. Островська // Центральноукраїнський науковий вісник. Економічні науки : зб. наук. пр. – Кропивницький : ЦНТУ, 2021. – Вип. 6 (39). – С. 220-230.