Current developments in management of human resources
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Date
2021
Authors
Zamlynskyi, V.
Livinskyi, A.
Zakharkiv, I.
Korneeva, T.
Корнєєва, Т. С.
Journal Title
Journal ISSN
Volume Title
Publisher
BA School of Business and Finance
Abstract
Modern socio-economic life requires research on the basic factors of development on the mission and values
of the company, business reputation, brand, motivation, anti-crisis measures, corporate culture, effective
communications as a set of human capital investments, which can be both the greatest value and the greatest
risk, and their quality acts as a renovation element of enterprise management. In today's market situation,
business reputation should become an integrative integrity and an important strategic asset, which is due to
the growing importance of creating competitive advantages for the company through intangible assets, the
growing importance of non-price competition, the role of personal ties, institutional and social investments,
direct sales, knowledge and consumer confidence becomes the guarantor of a successful business.
Description
Keywords
crisis communications management, optimization of business process, business reputation, corporate culture, goodwill, crisis communications, positioning, brand value, uncertainty, economic security, anti-crisis measures
Citation
Current developments in management of human resources / V. Zamlynskyi, A. Livinskyi, I. Zakharkiv, T. Korneeva // Knowledge management competence for achieving competitive advantage of professional growth and development : Collective monograph. — Riga : BA School of Business and Finance, 2021. — P. 252–265.