Дизайн-мислення, як нова парадигма розвитку стартапу
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Date
2021
Authors
Ткаченко, А. М.
Плинокос, Д. Д.
Tkachenko, A.
Plinokos, D.
Journal Title
Journal ISSN
Volume Title
Publisher
ЦНТУ
Abstract
В статті досліджені умови та особливості формування ідеї для розроблення сучасного продукту,
нової технології або нового вектору розвитку підпрємницької діяльності на платформі дизайн-мислення.
Доведено, що реалізація бізнес ідей створює для суб’єктів підприємництва додаткові можливості. Цей
процес починається з конкретної проблеми – завдання для дизайн мислення. Вирішення цієї задачі
дозволить задовільнити потреби споживачів, вирішити їх проблему та створити новий, унікальний
продукт, що користується попитом. Розвиток стартапів, бізнес організацій, роботи підприємств за таким
принципом надасть значні переваги та дозволить бути більш успішними та конкурентоздатними. The article examines the conditions and features of the formation of an idea for the development of a
modern product, modern technology or a new vector of development of entrepreneurial activity on the platform
of design thinking. This category - design thinking should become one of the main areas of business
development, startups and creating a comfortable environment not only in business but also in the organization
of public programs and decisions, the organization of municipal economy, as well as management at the state
level.
Any startup begins with the formation of the idea. It should not be just an idea, but the idea that can
change the world, change people's lives for the better. A mandatory condition for the development of the
country's economic system is the development of the entrepreneurship. During the political reorientation of our
country, changes in the economy are taking place primarily through the introduction of new ideas.
Based on the existing issues of business organization, entrepreneurship development and especially the
creation of startup projects in Ukraine, requires clarification of the peculiarities of the development of startups
based on a new approach - design thinking. Requires research and further clarification of the application of
design thinking in the work of enterprises, the use of innovative approaches to the organization of both new
forms of business and the improvement of existing relationships and business processes. The purpose of the
article is to study the conditions and features of the formation of the idea for the development of a modern
product, modern technology or a new vector of business development on the platform of design thinking.
Of course, these changes require the promotion of more competitive products created using innovative
approaches, there is the implementation of a startup. Many methods can be used to understand the real problem
and its causes. It is worth to analyze the problem. The analysis of the problem better provides understanding of
the problem before starting work with it. Even at the stage of the problem formulation, may arise a lot of
questions connecting with people perception, misunderstanding, and vision of its solutions. A fundamentally
new approach of solving the problem is the design thinking. The design thinking is a method of creating
products and services that are focused on the person. It is the process when researchers try to understand the
consumer problems, to make assumptions and to check them, to change the problem statement and try to find
alternative strategies and solutions. The design thinking basis is the empathy and the ability to form schematic
images in the imagination to further identify patterns and generate ideas with emotional and functional content.
Empathy is a broad concept that refers to a person's cognitive and emotional reactions to another's experience.
The empathy benefits to build and rebuild relationships. On the other hand, through support we acquire the
skills of better regulation of personal emotions, especially using such useful and valuable experiense in stressful
circumstances. This determines another property of empathy - it promotes the development of healthier and more
meaningful behavior.
Implementing business ideas creates additional opportunities for businesses. This process begins with a
specific problem - a task for design thinking. This task must be accessible, understandable and feasible. Solving
this problem will meet the needs of consumers, solve their problem, and create a new, unique product that is in
demand. The development of startups, business organizations, the work of enterprises on this principle will
provide significant benefits, and will be more successful and competitive.
Description
Keywords
стартап, дизайн-мислення, емпатія, інноваційні бізнес-ідеї, брейнстормінг, скетчінг, майндмеппінг, startup, design thinking, empathy, innovative business ideas, brainstorming, sketching, mindmapping
Citation
Ткаченко, А. М. Дизайн-мислення, як нова парадигма розвитку стартапу / А. М. Ткаченко, Д. Д. Плинокос // Центральноукраїнський науковий вісник. Економічні науки : зб. наук. пр. – Кропивницький : ЦНТУ, 2021. – Вип. 6 (39). – С. 238-246.