Restaurant industry in the tourist city of eastern Europe: post-COVID-19 perspectives – the case of Lviv, Ukraine
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Rutynskyi, M.
Kushniruk, H.
Рутинський, М. Й.
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Abstract
This chapter is devoted to the issue of post-COVID-19 revitalization of the restaurant industry in Lviv – one of the most representative tourist cities in Eastern Europe. Lviv is a fashionable and inexpensive destination of international gastronomic tourism. The modern restaurant industry developed in Lviv until 2020. Statistical trends of losses of the city’s restaurant industry, in 2020 to the the first half of 2021, are unprecedentedly: 27% of establishments were closed; more than 55% of staff lost their jobs. However, the status of the cultural and tourist capital saved the restaurant industry of Lviv from collapse. Thanks to the acquired image and promotional campaigns in 2020–2021, domestic tourists actively visited Lviv during periods of easing of quarantine restrictions and enjoyed original local gastronomic products. The strategic goal in the post-COVID-19 era is to complete the transformation of the traditional business partnership into an updated smart hospitality cluster in Lviv.
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Keywords
Restaurant industry, Restaurant industry in the tourist city of eastern Europe
Citation
Rutynskyi, M. Restaurant industry in the tourist city of eastern Europe: post-COVID-19 perspectives – the case of Lviv, Ukraine / M. Rutynskyi, H. Kushniruk // Gastronomy, hospitality, and the future of the restaurant industry: post COVID 19 perspectives. – 2022. – Chapter 12. – Р. 220–243.