ΠΡΡΠ³ΠΈΠΉ (ΠΌΠ°Π³ΡΡΡΠ΅ΡΡΡΠΊΠΈΠΉ) ΡΡΠ²Π΅Π½Ρ
Permanent URI for this collectionhttps://dspace.kntu.kr.ua/handle/123456789/11697
Browse
Search Results
Item type:Item, ΠΠΊΠΎΠ½ΠΎΠΌΡΡΠ½Π° Π±Π΅Π·ΠΏΠ΅ΠΊΠ° ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ ΡΠ° ΡΡ ΡΠ΅Π³ΡΠ»ΡΠ²Π°Π½Π½Ρ (Π½Π° ΠΏΡΠΈΠΊΠ»Π°Π΄Ρ Π’ΠΠ Β«Π£Π½ΡΠ²Π΅ΡΡΠ°Π»-ΠΠ»ΡΡΒ», ΠΌ. ΠΡΠΎΠΏΠΈΠ²Π½ΠΈΡΡΠΊΠΈΠΉ)(Π¦ΠΠ’Π£, 2023-12-25) ΠΠ½Π΅Π½Π½ΠΈΠΉ ΠΠΎΠ³Π΄Π°Π½ ΠΠΈΠΊΠΎΠ»Π°ΠΉΠΎΠ²ΠΈΡ; Gnennyi BohdanΠ£ ΠΏΠ΅ΡΡΠΎΠΌΡ ΡΠΎΠ·Π΄ΡΠ»Ρ ΡΠΎΠ±ΠΎΡΠΈ Π΄ΠΎΡΠ»ΡΠ΄ΠΆΠ΅Π½ΠΎ ΡΠ΅ΠΎΡΠ΅ΡΠΈΡΠ½Ρ Π·Π°ΡΠ°Π΄ΠΈ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ, ΡΡ ΠΎΡΡΠ½ΠΊΠΈ ΡΠ° ΡΠ΅Π³ΡΠ»ΡΠ²Π°Π½Π½Ρ Ρ ΡΡΠ΅ΡΡ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ. ΠΡΠΎΠ°Π½Π°Π»ΡΠ·ΠΎΠ²Π°Π½ΠΎ ΡΡΡΠ½ΡΡΡΡ ΠΊΠ°ΡΠ΅Π³ΠΎΡΡΡ Β«Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½Π° Π±Π΅Π·ΠΏΠ΅ΠΊΠ°Β», Π·Π°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ ΡΡ ΡΡΠ°ΠΊΡΡΠ²Π°Π½Π½Ρ, ΡΠΎ ΡΠΎΠ·ΡΠΈΡΡΡ ΠΌΠΎΠΆΠ»ΠΈΠ²ΠΎΡΡΡ ΠΊΠΎΠΌΠΏΠ»Π΅ΠΊΡΠ½ΠΎΠ³ΠΎ ΡΡΠ°Ρ ΡΠ²Π°Π½Π½Ρ Π°ΡΠΏΠ΅ΠΊΡΡΠ² Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ. Π ΠΎΠ·ΠΊΡΠΈΡΠΎ ΡΠΏΠ΅ΡΠΈΡΡΠΊΡ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ Ρ ΡΡΠ΅ΡΡ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ. Π£Π΄ΠΎΡΠΊΠΎΠ½Π°Π»Π΅Π½ΠΎ ΡΠΈΡΡΠ΅ΠΌΠ°ΡΠΈΠ·Π°ΡΡΡ Π·Π°Π³ΡΠΎΠ· Ρ ΡΡΠ½ΠΊΡΡΠΎΠ½ΡΠ²Π°Π½Π½Ρ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ, ΠΏΠΎΠ²βΡΠ·Π°Π½ΠΈΡ Π· Π²ΠΏΠ»ΠΈΠ²ΠΎΠΌ Π·ΠΎΠ²Π½ΡΡΠ½ΡΠΎΠ³ΠΎ ΡΠ΅ΡΠ΅Π΄ΠΎΠ²ΠΈΡΠ°, ΡΡΠ½Π°Π½ΡΠΎΠ²ΠΎΡ Π΄ΡΡΠ»ΡΠ½ΡΡΡΡ, ΡΠΏΡΠ°Π²Π»ΡΠ½Π½ΡΠΌ ΠΊΠ°Π΄ΡΠ°ΠΌΠΈ, Π²Π·Π°ΡΠΌΠΎΠ΄ΡΡΡ Π·Ρ ΡΠΏΠΎΠΆΠΈΠ²Π°ΡΠ°ΠΌΠΈ, ΠΏΠ°ΡΡΠ½Π΅ΡΠ°ΠΌΠΈ, Π²Π½ΡΡΡΡΡΠ½ΡΠΌΠΈ Π±ΡΠ·Π½Π΅Ρ-ΠΏΡΠΎΡΠ΅ΡΠ°ΠΌΠΈ, ΡΠ½Π½ΠΎΠ²Π°ΡΡΠΉΠ½ΠΈΠΌ ΡΠΎΠ·Π²ΠΈΡΠΊΠΎΠΌ. ΠΠΈΠ·Π½Π°ΡΠ΅Π½ΠΎ ΡΠ° ΠΏΡΠΎΠ°Π½Π°Π»ΡΠ·ΠΎΠ²Π°Π½ΠΎ Π½Π°ΡΠΊΠΎΠ²ΠΎ-ΠΌΠ΅ΡΠΎΠ΄ΠΈΡΠ½Ρ ΠΏΡΠ΄Ρ ΠΎΠ΄ΠΈ Π΄ΠΎ ΠΎΡΡΠ½ΠΊΠΈ ΡΠ° ΡΠ΅Π³ΡΠ»ΡΠ²Π°Π½Π½Ρ ΡΡΠ²Π½Ρ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°. Π£ Π΄ΡΡΠ³ΠΎΠΌΡ ΡΠΎΠ·Π΄ΡΠ»Ρ ΡΠΎΠ±ΠΎΡΠΈ Π·Π΄ΡΠΉΡΠ½Π΅Π½ΠΎ Π°Π½Π°Π»ΡΠ· Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ Π½Π° ΠΏΡΠΈΠΊΠ»Π°Π΄Ρ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π° Π’ΠΠ Β«Π£Π½ΡΠ²Π΅ΡΡΠ°Π»-ΠΠ»ΡΡ ΠΡΡΠΌΠ°Π½Β». ΠΠ°Π΄Π°Π½ΠΎ Π·Π°Π³Π°Π»ΡΠ½Ρ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΡ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π° ΡΠ° ΡΠ΅Π·ΡΠ»ΡΡΠ°ΡΡΠ² ΠΉΠΎΠ³ΠΎ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π΄ΡΡΠ»ΡΠ½ΠΎΡΡΡ. ΠΠ΄ΡΠΉΡΠ½Π΅Π½ΠΎ Π°Π½Π°Π»ΡΠ· ΡΡΠ½Π°Π½ΡΠΎΠ²ΠΎ-Π³ΠΎΡΠΏΠΎΠ΄Π°ΡΡΡΠΊΠΎΡ Π΄ΡΡΠ»ΡΠ½ΠΎΡΡΡ, ΠΏΡΠΎΠ°Π½Π°Π»ΡΠ·ΠΎΠ²Π°Π½ΠΎ Π·ΠΎΠ²Π½ΡΡΠ½Ρ ΡΠ° Π²Π½ΡΡΡΡΡΠ½Ρ ΡΠΈΠ½Π½ΠΈΠΊΠΈ Π²ΠΏΠ»ΠΈΠ²Ρ Π½Π° Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½Ρ Π±Π΅Π·ΠΏΠ΅ΠΊΡ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π° Π² ΡΠΌΠΎΠ²Π°Ρ Π²ΠΎΡΠ½Π½ΠΎΠ³ΠΎ ΡΡΠ°Π½Ρ. ΠΠΈΠΊΠΎΠ½Π°Π½ΠΎ ΡΠΈΡΡΠ΅ΠΌΠ½ΠΈΠΉ Π°Π½Π°Π»ΡΠ· ΡΠ½Π΄ΠΈΠΊΠ°ΡΠΎΡΡΠ² Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π° ΡΠ° ΠΎΡΡΠ½ΠΊΡ Π΄ΡΡΠ²ΠΎΡΡΡ Π·Π°Ρ ΠΎΠ΄ΡΠ² ΡΠΎΠ΄ΠΎ ΡΡ ΡΠ΅Π³ΡΠ»ΡΠ²Π°Π½Π½Ρ. Π£ ΡΡΠ΅ΡΡΠΎΠΌΡ ΡΠΎΠ·Π΄ΡΠ»Ρ ΡΠΎΠ·ΡΠΎΠ±Π»Π΅Π½ΠΎ Π½Π°ΡΠΊΠΎΠ²ΠΎ-ΠΏΡΠ°ΠΊΡΠΈΡΠ½Ρ ΡΠ΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°ΡΡΡ ΡΠΎΠ΄ΠΎ Π²Π΄ΠΎΡΠΊΠΎΠ½Π°Π»Π΅Π½Π½Ρ ΡΠ΅Π³ΡΠ»ΡΠ²Π°Π½Π½Ρ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ. Π ΠΎΠ·ΡΠΎΠ±Π»Π΅Π½ΠΎ ΠΏΡΠΎΠΏΠΎΠ·ΠΈΡΡΡ ΡΠΎΠ΄ΠΎ Π²ΠΈΠ±ΠΎΡΡ ΡΠ° ΡΠΎΠ·ΡΠΎΠ±ΠΊΠΈ ΡΡΡΠ°ΡΠ΅Π³ΡΡ Π΄ΠΎΡΡΠ³Π½Π΅Π½Π½Ρ Π±Π΅Π·ΠΏΠ΅ΡΠ½ΠΎΡΡΡ ΡΡΠ½ΠΊΡΡΠΎΠ½ΡΠ²Π°Π½Π½Ρ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ Π±ΡΠ·Π½Π΅ΡΡ Π² ΡΠΌΠΎΠ²Π°Ρ Π²ΠΎΡΠ½Π½ΠΎΠ³ΠΎ ΡΡΠ°Π½Ρ, ΡΠΊΡ ΠΏΠ΅ΡΠ΅Π΄Π±Π°ΡΠ°ΡΡΡ ΡΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΈ ΡΠ΄Π΅Π½ΡΠΈΡΡΠΊΠ°ΡΡΡ ΠΌΠΎΠΆΠ»ΠΈΠ²ΠΎΡΡΠ΅ΠΉ ΡΠ° ΠΎΠ±ΠΌΠ΅ΠΆΠ΅Π½Ρ Π³ΠΎΡΠΏΠΎΠ΄Π°ΡΡΠ²Π°Π½Π½Ρ. ΠΠ°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ ΠΊΠΎΠ½ΡΠ΅ΠΏΡΡΠ°Π»ΡΠ½ΠΈΠΉ ΠΏΡΠ΄Ρ ΡΠ΄ Π΄ΠΎ ΡΠΎΡΠΌΡΠ²Π°Π½Π½Ρ ΡΠ΅Π³ΡΠ»ΡΡΠΎΡΠ½ΠΎΠ³ΠΎ ΠΌΠ΅Ρ Π°Π½ΡΠ·ΠΌΡ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΡΠΎΡΠ³ΠΎΠ²Π΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°. Π Π΅ΠΊΠΎΠΌΠ΅Π½Π΄ΠΎΠ²Π°Π½ΠΎ ΡΡΠ²ΠΎΡΠ΅Π½Π½Ρ ΡΠΈΡΡΠ΅ΠΌΠΈ ΠΌΠΎΠ½ΡΡΠΎΡΠΈΠ½Π³Ρ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ Π½Π° ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Ρ Π· ΠΌΠ΅ΡΠΎΡ Π·Π°Π²ΡΠ°ΡΠ½ΠΎΠ³ΠΎ ΠΏΠΎΠΏΠ΅ΡΠ΅Π΄ΠΆΠ΅Π½Π½Ρ Π½Π΅Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ. ΠΠ°ΠΏΡΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ Π·Π°ΠΏΡΠΎΠ²Π°Π΄ΠΆΠ΅Π½Π½Ρ ΡΠ½ΡΡΡΡΠΌΠ΅Π½ΡΡΠ² ΡΠ° Π·Π°ΡΠΎΠ±ΡΠ² ΡΠ΅Π³ΡΠ»ΡΠ²Π°Π½Π½Ρ Π΅ΠΊΠΎΠ½ΠΎΠΌΡΡΠ½ΠΎΡ Π±Π΅Π·ΠΏΠ΅ΠΊΠΈ ΠΏΡΠ΄ΠΏΡΠΈΡΠΌΡΡΠ²Π°, ΡΠ΅ΡΠ΅Π΄ ΡΠΊΠΈΡ β ΠΎΠΏΡΠΈΠΌΡΠ·Π°ΡΡΡ ΡΡΡΡΠΊΡΡΡΠΈ ΠΊΠ°ΠΏΡΡΠ°Π»Ρ, Π΄ΡΠ΄ΠΆΠΈΡΠ°Π»ΡΠ·Π°ΡΡΡ ΡΠΎΡΠ³ΡΠ²Π΅Π»ΡΠ½ΠΈΡ ΠΏΡΠΎΡΠ΅ΡΡΠ², Π²ΡΡΠ»Π΅Π½Π½Ρ ΠΊΠΎΠ½ΡΡΠΎΠ»ΡΠ½Π³Ρ, Π°ΡΡΡΠΎΡΡΠΈΠ½Π³Ρ ΡΠ° ΡΠ½. The first chapter of the work examines the theoretical foundations of economic security, its assessment and regulation in the trade business sphere. The essence of the category "economic security" has been analyzed, the proposed interpretation expands the possibilities of comprehensive consideration of aspects of economic security of trade business. The specifics of economic security in the trade business sphere has been disclosed. The systematization of threats in the functioning of trade business related to the impact of the external environment, financial activities, personnel management, interaction with consumers, partners, internal business processes, and innovative development has been improved. Scientific and methodical approaches to assessment and regulation of the level of economic safety of a trading enterprise have been defined and analyzed. The analysis of the economic security of trade business on the example of Universal Plus Gurman LLC has been carried out in the second section of the work. A general description of the trading enterprise and the results of its economic activity have been given. The analysis of financial and economic activity has been carried out, the external and internal factors affecting the economic security of the enterprise in the conditions of martial law were analyzed. The systematic analysis of indicators of economic security of the enterprise and an assessment of the effectiveness of measures for its regulation have been performed. Third section of the work reveals the scientific and practical recommendations on improving the regulation of economic security of trade business. The suggestions have been developed regarding the selection and development of a strategy for achieving the security of trading business operations in the conditions of martial law, which include tools for identifying business opportunities and limitations. The conceptual approach to the formation of a regulatory mechanism of economic security of a trading enterprise has been proposed. It is recommended to create a system for monitoring economic security at the enterprise with the aim of early warning of danger. It is proposed to introduce tools and means of regulating the economic security of the enterprise, including optimization of the capital structure, digitalization of trading processes, controlling, outsourcing, etc.